The "Gewölbe" is a notorious techno club, burrowed into the tracks of Cologne's Train Station West. With vaults up to 6 meters high, the architecture is reminiscent of heavy machinery, oil and coal. To create an immersive corporate identity that combines space (the physical) with the cultural dimension and its own distinct "style", we developed a formal language that relies heavily on the play of light and darkness.
Art Direction
Maximilian Helldörfer
Original Fonts
Arachne: Leonhard Laupichler
Katana: Floriane Rousselot
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Risography Print
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The “Gewölbe” is a notorious techno club, burrowed into the tracks of Cologne’s Train Station West. With vaults up to 6 meters high, the architecture is reminiscent of heavy machinery, oil and coal. To create an immersive corporate identity that combines space (the physical) with the cultural dimension and its own distinct “style”, we developed a formal language that relies heavily on the play of light and darkness.
The interior consists of a bold bar with shutters (which the carpenter reduced to be non-functional because he did not like the original design), seating furniture and shutter room dividers. The seating is a remix from the “Ulmer Hocker” and turned into a series of 3, 2 and 1 benches that fit inside each other to provide storage.
The three-dimensional design manifests itself in print and web with the distinctive Gewölbe typeface. It was developed especially for the club based on two typefaces from Floriane Rousselot’s french studio typelab.fr. Reminiscing Jun’ichirō*, the Gewölbe typeface is about the elegance of open space and the beauty of objects illuminated or obscured by a light source — a tribute to rave culture and its members — *praise the shadows.
Client
Gewölbe GmbH
This costum font was forged from Arachne by Leonhard Laupichler and Katana by Floriane Rousselot exclusively to suit the Gewölbe aesthetics.
Medium format photography, scanned. Art print with “Black Magic” risography Black on Black with Gewölbe-Type “Bring the Night” (A3) . Produced in Berlin. Limited to 100 pieces.
Studio for Design Management. Specialized in Food- and Beverage Concepts, Creative Direction, Sustainable Design and Product Development.
The "Gewölbe" is a notorious techno club, burrowed into the tracks of Cologne's Train Station West. With vaults up to 6 meters high, the architecture is reminiscent of heavy machinery, oil and coal. To create an immersive corporate identity that combines space (the physical) with the cultural dimension and its own distinct "style", we developed a formal language that relies heavily on the play of light and darkness.
↳ Founding,
↳ Production,
↳ E-Commerce,
↳ Operations.