On behalf of the artist collective RHO, the task was to design an extensive catalog. It shows an overview of the works of recent years and also offers a deeper look into the light and sound installation „CHOLERA – I THOUGHT I SHOULD NEVER SPEAK AGAIN“, which took place in 2021. A central question was how to translate the spatial working method of the collective into a print product.
The design of RHO’s catalog is based on two stylistic guidelines. Some parts of the layout distinguish a clear, reduced design language. The grid repeats while the contents depict the „what“ of the respective project. The second guideline emerges in the catalog’s center, interrupting the technical appearance. An organic font, as well as large-scale photographs, capture the viewer in an emotional way („how“).
Art Direction
Maximilian Helldörfer
Texts
Jero van Nieuwkoop, RHO Kollektiv, Michael Stockhausen
Published by
Verlag Kettler, Dortmund
Typography
Radio Grotesk by Pangram,
Keroine by Charlotte Rohde
Book Photography
Anja Prestel
„Die gemeinsame Arbeit mit New Aesthetics an einem ersten Übersichtskatalogs künstlerischer Arbeiten war außerordentlich spannend wie auch erfolgreich. New Aesthetics hat sich bemerkenswerter Hingabe viel Zeit für das Projekt genommen und ebenso den Raum für einen gemeinsamen künstlerisch-gestalterischen Austausch geöffnet. Dieser Aufwand spiegelt sich eindeutig in der gestalterischen Qualität des Katalogs wieder.“
– RHO
Studio for Design Management. Specialized in Food- and Beverage Concepts, Creative Direction, Sustainable Design and Product Development.
On behalf of the artist collective RHO, the task was to design an extensive catalog. It shows an overview of the works of recent years and also offers a deeper look into the light and sound installation „CHOLERA – I THOUGHT I SHOULD NEVER SPEAK AGAIN“, which took place in 2021. A central question was how to translate the spatial working method of the collective into a print product.
The design of RHO’s catalog is based on two stylistic guidelines. Some parts of the layout distinguish a clear, reduced design language. The grid repeats while the contents depict the „what“ of the respective project. The second guideline emerges in the catalog’s center, interrupting the technical appearance. An organic font, as well as large-scale photographs, capture the viewer in an emotional way („how“).
↳ Founding,
↳ Production,
↳ E-Commerce,
↳ Operations.