Voriger Nächster Oat Mølk’s “heavy identity” as we claim it, evokes a feature-rich catalog of design language. The holistic corporate identity was developed from scratch and is standing on the edge of getting sued by the dairy lobby for calling something “milk” that is an “oat drink” without compromising on a fresh approach to the […]
Studio for Design Management. Specialized in Food- and Beverage Concepts, Creative Direction, Sustainable Design and Product Development.
Oat Mølk's "heavy identity" as we claim it, evokes a feature-rich catalog of design language. The holistic corporate identity was developed from scratch and is standing on the edge of getting sued by the dairy lobby for calling something "milk" that is an "oat drink" without compromising on a fresh approach to the "oat milk" scene and sustainable habits - but well, no one said "milk", so relax and drink your Mølk.
The heavy use of self-designed patterns, giant barcodes repeated on every item (even the coffee booth), and a bright and creamy color scheme make for a bold start. They stand out in the supermarket shelf while ditching all the nonsensical communications like little illustrations of tractors, quirky figures of farmers, and other fake marketing that the big players like to print on every inch of their packaging — we use zero bullshit and have blank space instead of a random banana bread recipe on the side.
The Fontsmith FS Kitty provides the cloudy style in print, while our 3D-heavy animation series takes the brand to a new level of communication for social media and campaigns. It's about lifestyle and sustainable understatement, not big corporate greenwashing. No Milk is the new milk.
↳ Founding,
↳ Production,
↳ E-Commerce,
↳ Operations.
