Carl & Jerry

For the burgeoning beverage label Carl & Jerry, renowned for its innovative Gin Tonic sets, the objective was to develop an online store that was not only functional but also a visual journey through the world of classic cocktails. The challenge was to bring to life the historical heritage and modern mixology that Carl & […]

Elaine’s World

Voriger Nächster Service Project ClientYadi Concepts GmbH Credits Art DirectionMaximilian Helldörfer PhotographyJakub Kaliszewski Quote »Maxim und seine Creative Agency begleiten unser Unternehmen seit nun bald drei Jahren. Die Zusammenarbeit ist sehr anspruchsvoll, konstruktiv und emotional. Es wird gelacht, gestritten, wieder gelacht und am Ende jedes Projektes ist das Resultat wirklich sehr gut. Das perfekte an […]


Voriger Nächster Oat Mølk’s “heavy identity” as we claim it, evokes a feature-rich catalog of design language. The holistic corporate identity was developed from scratch and is standing on the edge of getting sued by the dairy lobby for calling something “milk” that is an “oat drink” without compromising on a fresh approach to the […]

Hôtel Heartbreak

Voriger Nächster Brad Pitt has Miraval, Reezy has Hotel Heartbreak. The retail collabo between uprising rapper Reezy and German discounter Aldi is doing well in the new collabo economy. The original plan was to include frontrunner Bausa and Reezy as a team. However, Bausa was canceled after he called the Youtuber unsympathischTV “gay” in a […]


Voriger Nächster The “Gewölbe” is a notorious techno club, burrowed into the tracks of Cologne’s Train Station West. With vaults up to 6 meters high, the architecture is reminiscent of heavy machinery, oil and coal. To create an immersive corporate identity that combines space (the physical) with the cultural dimension and its own distinct “style”, […]