Social Media Campaign – New Aesthetics

Voriger Nächster Oat Mølk’s “heavy identity” as we claim it, evokes a feature-rich catalog of design language. The holistic corporate identity was developed from scratch and is standing on the edge of getting sued by the dairy lobby for calling something “milk” that is an “oat drink” without compromising on a fresh approach to the […]

Hôtel Heartbreak

Voriger Nächster Brad Pitt has Miraval, Reezy has Hotel Heartbreak. The retail collabo between uprising rapper Reezy and German discounter Aldi is doing well in the new collabo economy. The original plan was to include frontrunner Bausa and Reezy as a team. However, Bausa was canceled after he called the Youtuber unsympathischTV “gay” in a […]

Studio for Design Management. Specialized in Food- and Beverage Concepts, Creative Direction, Sustainable Design and Product Development.

● Hôtel Heartbreak

Brad Pitt has Miraval, Reezy has Hotel Heartbreak. The retail collabo between uprising rapper Reezy and German discounter Aldi is doing well in the new collabo economy.

The original plan was to include frontrunner Bausa and Reezy as a team. However, Bausa was canceled after he called the Youtuber unsympathischTV "gay" in a Twitch live show (Horrorcamp with Sido and Knossi) after the latter refused to join him in a bed where Bausa was already lying. Complicated. If you didn't understand a single word, it's kind of like Til Schweiger writing drunk on Facebook, but for Gen-Z and with more cancel culture.

The design features cherub angels or cupids embossed in gold on a white wine bottle (and a special edition box). The cupids also appear on an Instagram filter following the campaign, which has reached well over a million followers. Original Imagery is a series of youngsters surrounding Reezy in a scene reminiscent of the last-supper to be used for Instagram ads and reels.

Design Services for:

↳ Founding,
↳ Production,
↳ E-Commerce,
↳ Operations.

Out of Home Launch Campaign

Mølk

Hôtel Heartbreak

Design Services for:

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